TRU Designs Collection:

This is the soul of the brand. The truth in every thread.

The TRU Designs Collection is where it all began, the foundation of our movement and the heartbeat of our message. Rooted in raw truth, this collection speaks to those who walk with drive. It honors faith, street culture, personal growth, and the everyday grind. Whether you're repping your roots, manifesting your next move, or just staying solid in who you are, TRU is for the real ones. Clean. Bold. Unapologetically authentic and creative. Every design in this collection carries the essence of what it means to live with purpose, pride, and presence.

These pieces are more than just apparel; they’re a visual mission statement.
A badge of resilience. A reminder to stay grounded, stay creative, and always Stay Tru.