At Tru, we create bold, meaningful apparel and lifestyle merch that speaks directly to our community. LA natives, Puerto Rican hearts, music souls, tech innovators, artists, and everyday warriors who turn their hustle into art. Each collection is a celebration of identity, resilience, and truth.
Whether you're rocking your roots, repping your grind, or designing your future

—we’re here to help you stay Tru to you.